Yesterday, Creative Technologies’ founder, Mr Sim put out an ad as a Tribute to Steve Jobs, icon of Apple, who passed away last week. It was short but to the point. Monotone and simple but striking contrasts which stands out, no doubt.
It’s interesting to note the response by others towards a simple full page ad. Some thinks he is taking a jab against his competitor/rival. Doubtless, there were lawsuits (which other company in related business hadn’t law suit with Apple?) in the past. Some read too much into that simple ad.
Personally, I don’t see anything that might insinuate or imply negativity. In fact, I thought it kind and good for Mr Sim to put out that ad. It doesn’t make sense – even business sense- to take potshots at your rival especially when he is dead. Do him no good ultimately. It will just take the glory and respect out from under him if he does that. Even Bill Gates don’t speak otherwise. Perhaps some don’t believe it is possible to say nice things despite fierce competitions. I think it’s immature and narrow-mindedness to think of Mr Sim to be such person.
As my heading says, “damned if you; damned if you don’t.” What’s important is what Mr Sim thinks in his heart. For me, I’d like to keep it simple until it can be seen obviously. I suppose some bloggers or newspapers are just itching to sensationalize non-issues for readership.
